For Runners, athletes, comeback stories, and ANYONE crazy enough to believe that they can.

Gear for doing hard things, rebuilding confidence, and choosing belief before the evidence shows up.

Gear that shares your attitude, determination, and love of life with the world!

This is for you if:

  • You are training for something that scares you.

  • You are coming back from injury, burnout, self-doubt, or a hard season.

  • You believe discipline, grit, and joy can exist together.
    You are tired of playing small.

  • You need a reminder that belief is not arrogance. It is fuel.

HEALTHstyle forward gear to help you feel GOOD!

What is Reckless Self-Belief?

Reckless Self-Belief is not pretending everything is easy. It is choosing to believe in yourself before the proof shows up.

It is the mindset that gets you out the door, up the hill, through the workout, back from injury, and into the next version of yourself.

This brand is for the people doing the hard thing anyway.

Man celebrating at a race finish line with arms raised, wearing sunglasses, a cap, and a backpack, in a wooded outdoor setting.

Fuel for Relentless Growth

“Don’t wish for it unless you are willing to work to achieve it.”

For 30 years I have lived within the world of athletics as a Certified Athletic Trainer following an athletic career through high school and college. I have heard the phrase “I wish I could…” for my entire life from individuals who were not interested or willing to put in the time, effort, and dedication to be successful. Now, I have begun working with individuals to support their goal to THRIVE in life and athletics through HYLA Wellness, llc which includes in-person and online opportunities in HEALTHstyle planning, hands-on body work, and fitness and exercise prescription.

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